SERVSIG Doctoral Consortium 2024

The Service Special Interest Group (SERVSIG) of the American Marketing Association (AMA) is pleased to announce the 30th SERVSIG Doctoral Consortium, preceding the Frontiers in Service Conference, hosted by Florida State University at the Omni Resort on the enchanted Amelia Island on June 26 (Welcome Reception) and June 27 (full-day program).

The consortium is designed to help doctoral students and new faculty succeed in their careers. By promoting an intimate and collegial atmosphere, the consortium provides a special opportunity for participants to interact with leading service scholars.

We invite Ph.D. students at all levels and early-career stage faculty to register and participate in the DC, so mark the dates in your calendar and stay tuned for more details on the program!


Wednesday, June 26, 2024

Welcome Reception
Location: The Sprouting Project (shuttles will leave from the front drive of the hotel starting at 5:45pm)
Time: 6:00-7:30pm

Welcome by Sertan Kabadayi, Co-Chair SERVSIG
Announcement of the Liam Glynn Travel Scholarship by Jens Hogreve, SERVSIG DC Officer

Join us at the Welcome Reception, the perfect way to kick-start our DC program. Enjoying the great atmosphere, drinks and bites at the Sprouting Project, this informal get-together provides an exceptional opportunity to mix and mingle with fellow students and faculty in a relaxed setting.


Thursday, June 27, 2024

Doctoral Colloquium
Omni Conference Center, Cumberland Room A
Time: Full-day program; 8:30am-5:30pm

During the DC, we discuss various components of academic life: research (positioning your paper, publishing/the review process), education and work-life balance. We also provide a mentoring session where you have the chance to discuss your research with an international scholar who shares complementary interests.

Quick Program Overview

8:30 – 8:45am Walk-in
8:45 – 10:15am Session 1: How to shape your service research


  • Sparking your team spirit, moderated by Jens Hogreve
  • How to get a great idea by Daniel Wentzel, RWTH Aachen, Germany
10:15 – 10:30am Coffee break
10:30am – 12:30pm Session 2: The research journey


  • Ming-Hui Huang, National Taiwai University Information Management, Editor-in-Chief, Journal of Service Research
  • Florian von Wangenheim, ETH Zürich, Germany, Co-Editor, Journal of Service Research 
  • Colleen Harmeling, FSU College of Business, Florida, United States of America 
  • Katrien Verleye, Universiteit Gent, Belgium [Winner, Emerging Service Scholar Award 2023] 
  • Janet McColl-Kennedy, UQ Business School, Australia
12:30 – 2:00pm Lunch
2:00 – 3:00pm Session 3: Education: the challenges ahead


  • Arne de Keyser,  EDHEC Business School, France
  • Lorena Blasco-Arcas, ESCP Business School, Madrid, Spain
  • Lerzan Aksoy, Fordham Gabelli School of Business, United States of America
3:00 – 3:30pm Session 4: The balancing act: facing the freedom to make your own choices


  • Maura Scott, Florida State University, United States of America
3:30 – 3:35pm Brief intro Mentor Program SERVSIG by Andrew Gallan, SERVSIG Mentoring Officer 
3:35 – 4:00pm Coffee break
4:00 – 5:30pm Session 5: Mentoring session
6:00 – 8:00pm Frontiers in Service Opening Reception


Session 1: How to shape your service research

We start the day with Sparking Your Team Spirit. Discover the importance of connecting with others and working effectively in teams, as we explore your collaborative skills. Led by experienced facilitators, this interactive session will offer practical insights into how to conntect to others, ensuring that together, we can achieve our collective goals.

Next, join Daniel Wentzel for an engaging session on How to get a great idea where we delve into the world of conceptual contributions in marketing. Daniel will lead an insightful discussion on various thought styles, supported by evidence-based insights, to transform your thinking on academic contributions. Get prepared to challenge your perspectives and enrich your scholarly pursuits and learn how to leverage these insights to sharpen your own contributions and make a lasting impact in your field. This session isn't just about passive learning – it's about actively engaging with your research and pushing boundaries.


Session 2: The research journey

We open our session with the Editor-in-Chief of the number one journal in service, the Journal of Service Research, Ming-Hui Huang. She will share invaluable insights into the research process from an editorial perspective and unveil the intricacies of manuscript evaluation, peer review, and navigating the publication landscape.

We continue with Florian van Wangenheim, Co-Editor of the Journal of Service Research, on the topic of how to address grant challenges. Articles in academic journals often address detailed, fragmented research questions whereas public audiences often demand from researchers answers to the “grand challenges” that today’s societies are facing. In his presentation, Florian will discuss to what extend academics in service research can and should be able to contribute to solving the grand challenges of our times.

Colleen Harmeling will equip attendees with the tools to navigate the review process effectively, whether as a reviewer or a submitting author. Gain invaluable insights into the criteria reviewers use to assess submissions, the importance of constructive feedback, and the nuances of peer review.Through personal anecdotes and practical advice, she will deepen your understanding of the pivotal role reviewers play in advancing knowledge and fostering scholarly dialogue.

Katrien Verleye will unveil insights from collaborations with business practitioners and governmental bodies, spotlighting the remarkable partnership with 80+ organizations in Flanders' Green Deal for Renting & Sharing. Get ready for an insightful discussion on the added value and challenges experienced by all stakeholders involved.

Janet McColl-Kennedy will share her view on research impact, illuminating pathways through which scholarly work can transform the world. With her expertise in the field, Janet discusses strategies for cross-disciplinary research across the research journey.


Session 3: Education: the challenges ahead

Arne de Keyser, Lorena Blasco-Arcas, and Lerzan Aksoy are all three great scholars who bring their service insights to the classroom. From impact projects to the digital classroom and AI, their expertise spans a wide range of cutting-edge topics. Through their engaging teaching styles and innovative formats, they offer students a unique opportunity to explore emerging trends and gain practical insights into the rapidly evolving landscape of service management. They will lead the way in discussing your future pathway as teacher.


Session 4: The balancing act: facing the freedom to make your own choices

Maura Scott will provide valuable insights into navigating the your pipeline, passions, and research identity through research, teaching, and service. Based on her own personal experiences, she will share suggestions on how to prioritize various roles and responsibilities while preserving your well-being and reasons for becoming an academic.


Session 5: Mentoring session

In this mentor session, participants will have the opportunity to engage with experienced scholars who will provide guidance in navigating your research. In a small group setting of maximum three participants, students and faculty will engage in a focused and safe learning environment, discussing personalized advice on various aspects of the research process.


Doctoral Consortium participants must first register for the Frontiers in Service Conference in order to participate in this event. To register, please clearly indicate on the registration form that you plan to participate in the Doctoral Consortium.

Importantly, if you would like to participate in the mentor session at the Consortium, you will have to submit a short summary (2-4 pages) of your research before May 15, 2024. Please send your proposal to

Register Now!  

Submit a Proposal  

In your submission please share the following information (to the extent that you can): 

  1. Your primary research question
  2. Why is it important to study
  3. Applicable theory
  4. Details on data analyzed or that you plan to collect, methodological approach, a rough time line for your planned studies.

Depending on your stage of your doctoral you can choose to share information on a paper, an overview of your whole thesis or both.



SERVSIG and the Arizona State University’s Center for Services Leadership give emerging service scholars the opportunity to attend the Services Doctoral Consortium and the Frontiers in Service Conference with financial assistance. A committee of AMA SERVSIG members will select the award recipients.

Participants can apply for the Liam Glynn Travel Scholarship. All submissions should be submitted via email by May 1, 2024, and should include the following information:

  • Curriculum vita
  • Statement as to why attending the Frontiers in Service Conference would be beneficial to the applicant at this stage in his/her career
  • Statement confirming that applicant has a strong interest in the field of service research with supporting information (e.g. area of research)

 Please submit applications via email to Jens Hogreve:

Submit Application