Hosted by Florida State University's
Dr. Persis E. Rockwood School of Marketing


We invite service academics or practitioners to submit a 450-word abstract for possible presentation at the conference. Practitioners are invited to submit case studies, best practices, trends, and recent developments in the service industry. The conference committee will select the most promising and noteworthy abstracts for the “Best Practitioner Paper Award.”

2024 Theme

Improving Lives through Service 
Services, in all their variety, have the potential to affect consumer, societal, and environmental well-being in numerous ways. Over the last decade, the ideas of ‘transformative’ and ‘sustainable’ services have blossomed into meaningful themes for service scholars. Drawing on these ideals, the “Frontiers in Service 2024” conference will explore a wide variety of service topics with a central emphasis of how services can (better) contribute to improving lives and the broader society. Certainly, it will consider the role of service in overcoming crises (e.g., the pandemic). Other important themes include service marketing, service management, service operations, service strategy, service design, service engineering, service science, service IT, AI/robotics in service, service and public policy, as well as transformative service, especially with a focus on how all these areas relate to improving individual and societal well-being.

Conference Sponsors