Conference Co-Chairs
Michael K. Brady
Ph.D. Professor of Marketing
Bob Sasser Professor and Director of the Dr. Persis E. Rockwood School of Marketing
Editor, Journal of Service Research
Dr. Persis E. Rockwood School of Marketing
College of Business
Florida State University
Martin Mende
Ph.D. Professor of Marketing
Jim Moran Professor of Business Administration
Co-Director, Doctoral Program in Marketing
Dr. Persis E. Rockwood School of Marketing
College of Business
Florida State University
HARRISON B. PUGH
Ph.D., Major in Marketing
Assistant Lecturer
Dr. Persis E. Rockwood School of Marketing
College of Business
Florida State University
Maura L. Scott
Ph.D. Professor of Marketing
Dr. Persis E. and Dr. Charles E. Rockwood Eminent Scholar in Marketing
Co-Editor-in-Chief, Journal of Public Policy & Marketing
Co-Director, Doctoral Program in Marketing
Dr. Persis E. Rockwood School of Marketing
College of Business
Florida State University
